BLUER THAN INDIGO
is the Japanese saying that means the student has surpassed the master. Denim is our world, our life, and our passion. We’re obsessed with it.
New products coming soon!
Designed in Portland, Oregon, our jeans feature cotton grown in Georgia, denim milled at the Cone Mills White Oak facility in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky.
Bluer jeans are cut, sewn, and hand-finished in Los Angeles. Bluer products are authentically tailored and crafted to the highest possible standards, right here in the U.S.
To make sure you get hands on an authentic pair before they sell out.Preorder Now
Buy One, Give One
We will buy back a used pair for every pair of Bluer jeans you purchaseLearn More
I bought a pair of the Raw Indigo Selvedge and WOW! I am so impressed! I want more!
What got my attention was the give back model. I love this model of waste reduction and community care.
I bought two pairs and wish I stocked up! They’re my favorites and wear them 3+ times a week.