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Brad Shafer


Jeffrey Shafer

IMPAKTER | GREEN JEANS ARE BLUER | An interview with Jeffrey Todd Shafer | By Mohamad Akef

IMPAKTER | GREEN JEANS ARE BLUER | An interview with Jeffrey Todd Shafer | By Mohamad Akef

JS: My goal for Bluer Denim is to work with global mills on developing fabrics, fibers, and denim that becomes the global standard of sustainability in Blue Jeans. My focus has gone into making old-school jeans and making a product of the future that still fits into that category. My goal is to make sustainable jeans for those who love the denim heritage.

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Bluer Shop Admin

Fashion must fight the scourge of dumped clothing clogging landfills

Fashion must fight the scourge of dumped clothing clogging landfills

Facebook users will be familiar with the On This Day feature. From time to time it greets you with a blast from your relatively recent past. Some find it unnerving, especially if it’s a picture with an ex, for example. But my eye is always drawn to the clothes. Whatever happened to that handbag? Do you still wear those jeans? If it’s an image from more than three years ago, then the answer is probably “no”. According to a recent report from Wrap (the Waste and Resources Action Programme), the average piece of clothing in the UK lasts for 3.3...

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Bluer Shop Admin

Dutch University “grows a car” from natural materials

Dutch University “grows a car” from natural materials

A team from the Eindhoven University of Technology has created Lina, a 300kg car whose chassis, bodywork and interiors are all made from natural materials. For the chassis, the team used a substance formed by resin and reinforced by natural fibres, as well as a biodegradable plastic created by natural substances rather than petroleum. Other materials used included sugar beet enveloped in sheets of flax. The car is powered by modular battery packs and has a top speed of 80 km/h. It is certified by the Netherlands Vehicle Authority as roadworthy and can carry four people. The Eindhoven team says...

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