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Buy One, Give One

We believe repurposing & recycling beats everything in the world of sustainability

Bluer is introducing a new humanitarian and sustainable solution designed to get unwanted jeans out of your closets and into the hands of those in need. For every pair of jeans you purchase, Bluer will buy back your used pair for $5, sanitize them, and deliver them to someone who really needs them. This is important in two ways. First, in the world of sustainability, recycling is key. Nothing more effectively reduces waste and the carbon impact of production than re-using that which has already been produced. And second, it creates a solution to the very real problem of clothing for those in need.

Here’s how the Buy One, Give One process works:

1
Buy Some Jeans

Purchase at least one pair of jeans from bluerdenim.com. You can donate one pair of used jeans for every pair you purchase.

2
Send us your old jeans

Shipping is on us, so just put your gently used jeans back in the box and use the included shipping label to ship them to Bluer.

3
Receive your credit

Once we’ve received your jeans and determined that they qualify, we’ll e-mail you a discount code worth $5 off your next purchase.

4
We’ll sanitize and donate your jeans

We’ll make sure they’re thoroughly cleaned, and give them away to someone who truly needs them. Your contribution is appreciated!

Help us reach our goal

of giving away 1,000 pairs of jeans by the end of 2013

We would like to become the largest provider of recycled and repurposed jeans in the world and make the repurposing and recycling of jeans a new global industry standard.

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